Author: Corporate Edition

The formal elements
Focus : Which areas appear clearest or sharpest in the photograph? Which do not? What effect does this have?
LIGHT: Which areas of the photograph highlighted the most? Are there any shadows? Does the photograph allow you to guess the time of day? Is the light natural or artificial? Harsh or soft? Reflected or direct? What effect does the lighting have on the image?
Line: Are there any objects in the photograph that act as lines? Are they straight, curvy, thin, thick? Do the lines create a sense of direction in the photograph? Do they outline? Do the lines show movement or
Energy?
Repetition: Are there any objects, shapes or lines which repeat and create a pattern?
Shape: Do you see geometric or organised shapes? What are they? How do they relate to one another?
SPACE: Is there depth to the photograph or does it seem shallow? What creates this appearance? Are there important negative spaces in addition to positive spaces? Is there depth created by spatial illusions?
Texture: If you could touch the surface of the photograph how would it feel? How do the objects in the picture look like they would feel?
Tone: Are there a range of tones from dark to light? Where is the
darkest tone? Where is the lightest?
Colour: Which colours have been used? Is there a colour scheme? What effect does the use of colour have upon the photograph?

The formal elements
Focus : Which areas appear clearest or sharpest in the photograph? Which do not? What effect does this have?
LIGHT: Which areas of the photograph highlighted the most? Are there any shadows? Does the photograph allow you to guess the time of day? Is the light natural or artificial? Harsh or soft? Reflected or direct? What effect does the lighting have on the image?
Line: Are there any objects in the photograph that act as lines? Are they straight, curvy, thin, thick? Do the lines create a sense of direction in the photograph? Do they outline? Do the lines show movement or
Energy?
Repetition: Are there any objects, shapes or lines which repeat and create a pattern?
Shape: Do you see geometric or organised shapes? What are they? How do they relate to one another?
SPACE: Is there depth to the photograph or does it seem shallow? What creates this appearance? Are there important negative spaces in addition to positive spaces? Is there depth created by spatial illusions?
Texture: If you could touch the surface of the photograph how would it feel? How do the objects in the picture look like they would feel?
Tone: Are there a range of tones from dark to light? Where is the
darkest tone? Where is the lightest?
Colour: Which colours have been used? Is there a colour scheme? What effect does the use of colour have upon the photograph?